Location: Manchester Grand Hyatt, Harbor Ballroom A
As users increasingly look for content and resources across the internet, libraries must pro-actively engage community members instead of waiting for those users to approach the library. This transition to a pro-active engagement model means libraries will need to think differently about their brand and customer experience across different communication channels. Creating a consistent experience across those channels helps build trust and reliability with users. Even for libraries without a marketing team, they can create a consistent experience by choosing easy to use tools and areas of focus. Join Innovative to explore how your library website, catalog, custom collections, notices, and staff app can help create a memorable library experience. We’ll also share our long-term strategy and roadmap for building tools to help libraries engage their communities.
